RIBBAN
I founded RIBBAN in 2020 and served as CEO until the beginning of 2025.
It was my first real dive into running a company full-time, and it taught me everything from leadership to product-market fit. We did some great things there, and the experience was the perfect stepping stone for what I'm building now.
E-commerce & Retail
- ESSNCE — A modern headless e-commerce platform for affordable perfumes, built with Remix and Shopify Hydrogen for 17+ markets.
- Nineteen Student — A multi-tenant platform for student merchandise featuring advanced 3D customization built on Next.js.
- GULD.com — A reimagined approach to precious metals and Nordic bullion, built with a focus on simplicity and security.
Marketplaces & Tools
- EventTjänster — Sweden's leading marketplace for event services and conference planning.
- Matpriskollen — Sweden's largest independent price comparison service for groceries.