Profile
Product lead who builds and sells. I took sajn, a Swedish e-signing platform, from zero to 780+ customers and ~100 paying in a year, owning product, compliance, and sales end to end. Before that I founded RIBBAN, a Shopify Partner agency, served as interim CTO for a healthcare company, and sold real estate. I turn customer problems into shipped product.
Experience
Product & GTM Lead @ sajn
2025 – presentSwedish B2B e-signing platform owned by RIBBAN, competing with Scrive and Oneflow
- Grew sajn from 0 to 780+ customers and ~100 paying in 12 months (~13% free-to-paid), selling from outbound to close
- Own product, architecture, and go-to-market in a 3-person team targeting Swedish SMB and mid-market
- Built the eIDAS-compliant PDF signing architecture, and started ISO 27001 work ahead of a 2027 audit
- Built Kvitty, a bookkeeping product with BAS accounts, vouchers, and SIE export
Founder @ RIBBAN
2020 – presentStockholm-based digital product agency, official Shopify Partner
- Built the agency from zero to 50+ clients, owning pre-sales, technical scoping, and delivery
- Led project teams of up to 15 across subcontractors, designers, and 3D studios
- Delivered a Shopify Plus and Shopify Markets rollout across DACH and the Nordics for a Swedish D2C brand
- Designed and built the Shopify store for essnce, a merchant with 200M+ SEK in GMV, from the ground up, and have run it since
- Architected a CRM for a business with 100M+ SEK in annual revenue
Interim CTO (part-time) @ Stensjö Vårdresurs
2023 – 2025- Led system development and technical project management for a Gothenburg healthcare company
Real Estate Agent @ Fastighetsbyrån
2022 – 2023- Sold villas and land in Gothenburg and Marstrand
- Most meetings booked among rookies in Västra Götaland
Selected builds
- Cerno: AI search for e-commerce that routes each query to keyword or semantic search
- KORALL: AI product image platform, from model training UX to the generation pipeline
- Quarry: native macOS database client for six database engines
- shortlist: open-source library for dynamic tool selection in AI SDK agents
Education
BSc Real Estate Management @ Karlstad University
2018 – 2021Skills
Compliance & e-signing (eIDAS, GDPR), B2B sales, Pre-sales, Technical scoping, APIs & integrations, Product strategy, UX, E‑commerce
TypeScript, React, Next.js, Node.js, PostgreSQL, Swift, AWS, AI/LLMs
Swedish (native), English (fluent)
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